Which of the Following Best Describes Marketing

question 163

Multiple Choice

Which of the following best describes marketing?

• A)It is more of a philosophy rather than an organization function.
• B)It is focused on just selling goods, services, and/or ideas.
• C)It rewards the seller and not the buyer of a transaction.
• D)It focuses on delivering value and benefits to customers.

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Definitions:

Return on Assets

A financial ratio that indicates how profitable a company is relative to its total assets.

Internal Growth Rate

The maximum rate at which a company can expand using only internal financing without resorting to borrowing or selling equity.

Dividend Payout Ratio

The fraction of earnings a company pays out to its shareholders as dividends, represented as a percentage of its net income.

Financial Statement

Formal records of the financial activities and position of a business, person, or other entity, typically including balance sheet, income statement, and cash flow statement.