One Way to Identify the Orientation of a Firm Is

question 28

Multiple Choice

One way to identify the orientation of a firm is to examine its primary goal. What type of marketing management philosophy does a firm practise if it seeks to achieve profitability through higher sales volume?

• A)societal marketing orientation
• B)market orientation
• C)sales orientation
• D)production orientation

---

Definitions:

Working Capital

Working capital, rephrased from net working capital, indicates the liquidity available to a business for day-to-day operations, calculated as current assets minus current liabilities.

Net Working Capital

A measure of a company's short-term financial health, calculated as current assets minus current liabilities.

Inventory

The raw materials, work-in-process products, and finished goods that are considered a part of a business's assets that are ready or will be ready for sale.

After-Tax Salvage Value

The net value of an asset after it has been disposed of and all related taxes have been paid.