What Is a Market Segment

question 45

Multiple Choice

What is a market segment?

• A)a target market
• B)a group of individuals who have similar needs
• C)a group who want to make an exchange
• D)a group that buys because of market research

---

Definitions:

Complex

Comprising many interconnected parts or elements; not simple or straightforward, often requiring significant time or effort to understand or deal with.

Direct Observation

A research method where data is collected by watching subjects in their natural or controlled environment without interference or manipulation.

Indirect Observation

Research or data collection method where behavior is observed and recorded without direct interaction with the subjects being studied.

Objective Performance

A method of assessment based on measurable, observable facts and outcomes, thereby reducing personal biases in evaluation.