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If Promotion in a Marketing Mix Occurs, What Is Most

question 127

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If promotion in a marketing mix occurs, what is most likely to be the result?


Definitions:

Decentralisation

The distribution of decision-making power away from a central authority within an organization.

Specialised Information

Information that is tailored to meet the specific needs or requirements of a particular domain or profession.

Profit Centre Manager

An individual responsible for a division or segment of an organization whose performance is measured in terms of profitability.

Investment Centre Manager

A manager responsible for a business unit that is judged on its investment, revenue, and cost performance.

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