What Is Customer Value? How Can Marketers Make Sure Customers

question 85

Essay

What is customer value? How can marketers make sure customers perceive their companies/products as sources of value?

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Definitions:

Generalization

The extension of the response to stimuli that are similar to the conditioned stimulus in conditioned learning.

Conditioned Stimulus

In classical conditioning, a previously neutral stimulus that, after becoming associated with the unconditioned stimulus, eventually comes to trigger a conditioned response.

Flooding

A type of psychotherapy technique where an individual is exposed to a large amount of an undesirable stimulus in order to overcome their anxiety or fear.

Fear-evoking Stimuli

Objects, events, or situations that trigger a fear response in an organism, often leading to avoidance behaviors or psychological stress.