If a Firm Extensively Uses Relationship Marketing Strategies, Which of the Following

question 142

Multiple Choice

If a firm extensively uses relationship marketing strategies, which of the following is it most likely to do?

• A)focus on the internal rather than the external business environment
• B)rely on aggressive sales strategies
• C)focus on short-term goals of increasing sales
• D)encourage teamwork among employees

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Definitions:

Product Literature

Printed or digital materials that provide information about a product's features, benefits, and use.

Consumer Ethnocentrism

Consumer Ethnocentrism is the belief held by consumers that products from their own country are superior to those from other countries, influencing their purchasing decisions.

Xenophobia

A fear or hatred of strangers or foreigners, often manifesting in discriminatory attitudes or actions.

Nationalism

A political ideology centered on achieving and maintaining self-governance and full sovereignty for a cultural or ethnic group.