If Promotion in a Marketing Mix Occurs, What Is Most

question 127

Multiple Choice

If promotion in a marketing mix occurs, what is most likely to be the result?

• A)product development
• B)product pricing
• C)product packaging
• D)product advertising

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Definitions:

Structural Equation Modelling Analysis

A statistical technique that is used to analyze structural relationships between measured variables and latent constructs.

Delphi Technique

The Delphi Technique is a forecasting method involving iterative rounds of questionnaires sent to a panel of experts, the results of which are aggregated and shared with the panel until a consensus is reached.

Nominal Group Technique

A structured method for group brainstorming that encourages contributions from everyone in the group to identify and solve problems.

Scenario Planning

A strategic planning method used to make flexible long-term plans based on varying assumptions about future conditions.