What Do Marketers Have to Do to Attract Ethnic Markets

question 49

Multiple Choice

What do marketers have to do to attract ethnic markets?

• A)focus on the needs of the various markets
• B)continue to use English in their advertising to target them
• C)add the French language to all their advertising
• D)focus on the needs of the Chinese market

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Definitions:

Stimulus Control

A behavior modification technique involving altering the environment to change behaviors by associating certain stimuli with specific behaviors.

Depression

A mental health disorder characterized by persistent sadness, lack of interest in activities, and can cause a variety of emotional and physical problems.

Chronic

Describing a condition or illness persisting for a long time or constantly recurring, often requiring long-term management.

Severe

Describes a condition, situation, or degree of something that is very bad, intense, or difficult to cope with.