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Miracle Sealant Company Is a Business That Makes and Sells

question 9

Essay

Miracle Sealant Company is a business that makes and sells environmentally safe products to preserve the beauty of tile and stone used on floors, in bathrooms, and on kitchen countertops. Assume Miracle Sealant is operating in an economic recession. What three marketing strategies can it use to survive this decline in economic activity? Give examples of specific actions the company can take for each of the strategies.


Definitions:

Uplifts

The positive experiences in life, which may neutralize the effects of many hassles.

Neutralize

To make something ineffective by applying an opposite force or effect.

Effect Of Hassles

Refers to the impact that everyday stresses and minor annoyances ('hassles') have on a person’s mood and psychological wellbeing.

Avoidance-Avoidance Conflict

A psychological conflict arising when an individual must choose between two unfavorable options.

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