A Target Market Is Best Characterized by Which of the Following

question 150

Multiple Choice

A target market is best characterized by which of the following statements?

• A)Target markets will remain stable over time, considering economic climates.
• B)Target markets change over time as consumers drop in or out of the market, and as tastes change.
• C)Target markets are not strongly affected by changes in the external environment.
• D)Target markets cannot be specifically defined according to age, income, or location because these factors are continually changing.

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Definitions:

Depreciated

The reduction in value of an asset over time due to wear and tear, age, or obsolescence, commonly used in accounting to allocate the cost of an asset over its useful life.

IFRS

International Financial Reporting Standards, a set of accounting standards developed by the International Accounting Standards Board (IASB) that is becoming the global standard for the preparation of public company financial statements.

Market Value

The ongoing value at which one can buy or sell a service or asset in the market.

Nonmonetary Assets

Assets that cannot be readily converted into cash, such as property, equipment, and patents.