What Is the Most Difficult External Variable for Marketing Managers

question 46

Multiple Choice

What is the most difficult external variable for marketing managers to forecast, influence, or integrate into marketing plans?

• A)economic factors
• B)technological factors
• C)social factors
• D)competitive factors

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Definitions:

Private Sector

The part of the economy that is run by individuals and companies for profit, as opposed to the public sector, which is managed by the government.

Regulatory Agency

A government body responsible for directing and enforcing specific regulations to ensure that standards and laws are followed within specific industries or sectors.

Restrictions

Limitations or constraints placed on activities, behaviors, or movements.

Fiscal Policy

Government policies related to taxation and spending to influence the economy.