Coolsavings

question 121

Multiple Choice

Coolsavings.com is one of the largest online distributors of in-store coupons, sales announcements, and mail-in rebates offered by national retailers and Internet commerce sites. Its marketing department keeps track of current external environmental changes. Which trends are most important for a company to understand and extremely difficult to forecast?

• A)demographic trends
• B)economic trends
• C)social trends
• D)technological trends

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Definitions:

Organization of Sellers

A collective or group of sellers or producers that aims to promote common interests, often including market and price controls.

Supply Decisions

Choices made by firms regarding the quantity of goods or services to produce and offer for sale.

Ford

Ford refers to the Ford Motor Company, a major American automaker known for its mass production of automobiles and the pioneering of assembly line manufacturing techniques.

$2,000 Rebate

A financial incentive that returns $2,000 to purchasers or users of a product or service, often as a promotion or policy.