According to the Textbook, How Do Marketers Need to React

question 55

Multiple Choice

According to the textbook, how do marketers need to react to the changing family trends?

• A)They need to make purchasing easier.
• B)They need to update their social media and informational sites.
• C)They need to have good online return policies.
• D)They need to communicate with consumers several times a day via social media.

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Definitions:

Debt

An amount of money borrowed by one party from another, under the condition that it is to be paid back at a later date, often with interest.

Principal Debtor

A principal debtor is an individual or entity primarily responsible for fulfilling the obligations of a debt or loan.

Surety

A person, such as a cosigner on a note, who agrees to be primarily responsible for the debt of another.

Guarantor

A person who agrees to satisfy the debt of another (the debtor) only after the principal debtor defaults. A guarantor’s liability is thus secondary.