There Are Many Different Kinds of Cheese

question 39

Multiple Choice

There are many different kinds of cheese. According to its ads, only Jarlsberg Lite has 50 percent less fat, 60 percent less cholesterol, and 100 percent of the taste of other kinds of cheese. What does this advertising statement describe?

• A)Jarlsberg Lite's strategic edge
• B)Jarlsberg Lite's competitive advantage
• C)Jarlsberg Lite's tactical strength
• D)Jarlsberg Lite's marketing mix

---

Definitions:

Political Advertising

The use of media campaigns to influence the opinions or behavior of voters regarding political issues or candidates.

Supreme Court

The highest federal court in the United States, consisting of nine justices and holding final appellate jurisdiction over all U.S. federal court and state court cases dealing with federal law.

Federal Communications Commission (FCC)

A government agency responsible for regulating interstate and international communications by radio, television, wire, satellite, and cable in the U.S.

Wireless Frequencies

Electromagnetic wave frequencies utilized for communication purposes without requiring a physical connection, such as in cell phones and Wi-Fi.