Yuengling, Founded in 1827, Is the Oldest Brewery in the United

question 47

Multiple Choice

Yuengling, founded in 1827, is the oldest brewery in the United States. It has survived by severely limiting sales of the beer and creating a mystique about the brand. In areas where the beer is sold, its brand name is used to identify all beer (similarly to the way Kleenex is used by many to represent all types of tissues) . Its competitors all wanted to expand their markets, but Yuengling chose to focus on this smaller market. What has this strategy given the brewery?

• A)a brand name strategy
• B)a niche competitive advantage
• C)a price differentiation advantage
• D)a product competitive strategy

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Definitions:

Antitrust Regulation

Laws designed to promote competition and prevent monopolies by regulating corporate mergers and breaking up companies when necessary.

Regulation

Rules or directives made and maintained by an authority to control or manage activities, often to protect public interests.

Protect Competition

Measures and policies established to ensure fair competition within markets, preventing monopolies and fostering innovation and fairness.

Social Regulation

Regulations that aim to protect public welfare, including health and safety standards, environmental protections, and consumer rights.