Coca-Cola Is a Syrupy Drink

question 98

Multiple Choice

Coca-Cola is a syrupy drink. It generally uses mass advertising, is sold through convenience stores and vending machines, and is usually sold at around $1.25 per can. What do these facts comprise?

• A)Coke's internal environmental placement
• B)Coke's marketing mix
• C)Coke's product placement
• D)Coke's product mix

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