SoBe Nutritional Beverages Use Twin Lizards on Every Bottle and in All

question 125

Multiple Choice

SoBe nutritional beverages use twin lizards on every bottle and in all promotion efforts. SoBe even sponsors its own Team Lizard made up of skateboarders, mountain bike riders, and inline skaters. The lizard is used to remind consumers of the product and its benefits. To which of the four Ps does this strategy relate?

• A)promotion
• B)price
• C)publicity
• D)place

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Definitions:

Profit Margin

A financial ratio that shows the percentage of sales revenue that remains as profit after all costs and expenses are deducted.

Net Income

The amount of money remaining after all operating expenses, taxes, and costs have been subtracted from total revenues.

Sales

Sales refer to the revenue earned from selling goods or services over a period of time.

Inventory Turnover

A ratio showing how many times a company's inventory is sold and replaced over a specific period.