Which of the Following Statements Best Describes a Proper Marketing

question 91

Multiple Choice

Which of the following statements best describes a proper marketing audit?

• A)Marketing audits are to be performed only once.
• B)The main purpose of the marketing audit is to develop a full profile of a company's marketing effort.
• C)Marketing audits are performed only after a major crisis.
• D)Marketing audits examine the external environment in which a company operates.

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Definitions:

Frontal Lobe

The part of the brain located at the front of each cerebral hemisphere, responsible for decision making, problem solving, control of purposeful behaviors, consciousness, and emotions.

Occipital Lobe

The rearmost lobe in each cerebral hemisphere of the brain, primarily responsible for processing visual information.

Parietal Lobe

A region of the cerebral cortex involved in processing sensory information regarding the location of parts of the body as well as interpreting visual information and processing language and mathematics.

Basilar Membrane

A structure in the inner ear that plays a key role in the sense of hearing by vibrating in response to sound, which ultimately converts acoustic signals into electrical impulses for the brain to interpret.