Marketing Objectives Should Be Consistent with Organizational Objectives, Be Measurable

question 79

True/False

Marketing objectives should be consistent with organizational objectives, be measurable, and specify the time frame during which they are to be achieved.

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Definitions:

Customer Needs

The recognized necessities or desires that consumers look to fulfill through purchasing products or services.

Six Sigma

A set of techniques and tools for process improvement, aiming at reducing defects and variability in manufacturing and business processes.

Dissatisfied Customers

Individuals who are unhappy or frustrated with the goods or services received from a business.

Customer Service

The support and assistance provided by a company to the people who buy or use its products or services.