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What Is a Marketing Objective? Name Three Criteria for Good

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Essay

What is a marketing objective? Name three criteria for good marketing objectives.Use the criteria to write an objective for a business with which you are familiar.


Definitions:

Repress Trauma

The unconscious process of blocking the emotional and physical responses associated with a traumatic event from one's awareness.

Personal Conscience

Refers to the inner sense of what is right or wrong in one's conduct or motives, impelling one towards right action.

Freudian Theory

Sigmund Freud's psychoanalytic theory which emphasizes unconscious desires, childhood experiences, and the structure of personality (id, ego, superego).

Cultural Standards

Norms and expectations that a specific culture establishes and upholds, which guide behavior, attitudes, and values within that culture.

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