An Essential Part of Marketing Strategy Is Target Market Strategy

question 96

Essay

An essential part of marketing strategy is target market strategy. Selection of target market(s) drives marketing objectives and the selection of the marketing mix (the four Ps). What are the three general strategies for selecting target markets?

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Definitions:

Sexual Reproduction

A biological process where two organisms contribute genetic material to produce offspring, combining traits from both parents.

Growth Spurt

A rapid period of physical growth, often experienced during puberty, where individuals can experience significant increases in height and weight.

Gender Typing

The process by which a child becomes aware of their gender and thus behaves accordingly by adopting values and attributes of members of the sex that they identify as their own.

Masculine or Feminine

Terms that describe qualities or attributes traditionally associated with men and women, respectively.