Examlex
A soft-drink manufacturer that was thinking of investing in a bottling plant in the Czech Republic should know the nation is proud of the fact it is among the world's biggest beer drinkers. On average, Czechs consume half a litre of beer a day for every man, woman, and child in the country. Which environment of this country could very easily prevent the soft-drink bottling company from succeeding?
Social Identity Theory
A theory positing that individuals classify themselves and others into various social categories, like gender, race, and occupation, which influences their behaviors and attitudes.
Altruism
A special form of helping behavior, sometimes costly, that shows concern for fellow human beings and is performed without expectation of personal gain.
Helping Behaviour
Acts that intentionally benefit someone else.
Expensive Donations
Large or costly contributions made to support a cause, organization, or individual.
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