Staropramen, the Second Largest Brewery in the Czech Republic, Began

question 115

Multiple Choice

Staropramen, the second largest brewery in the Czech Republic, began brewing beer in 1842. It has agreed to let a Polish brewery use its brand and manufacturing techniques in return for a fee. What is Staropramen using to expand its global marketing?

• A)contract manufacturing
• B)exporting
• C)a joint venture
• D)licensing

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Definitions:

Equity Multiplier

A financial ratio indicating the portion of a company’s assets that are financed by stockholder's equity.

Quick Ratio

A measure of a company's ability to meet its short-term obligations with its most liquid assets.

Total Asset Turnover

A financial ratio that measures how efficiently a company uses its assets to generate sales by dividing net sales by total assets.