Once Marketing Managers Have Determined a Global Product and Promotion

question 131

Multiple Choice

Once marketing managers have determined a global product and promotion strategy, they can select the remainder of the marketing mix. Why does entry into many developing nations present special pricing problems?

• A)the rate of capital accumulation exceeds the rate of population growth
• B)exchange rates fluctuate
• C)price discrimination
• D)lack of mass purchasing power

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Definitions:

Compensation Method

The approach a company takes to remunerate its employees, which can include salary, wages, bonuses, profit sharing, or non-monetary benefits.

Direct Denial

A straightforward rejection or contradiction in sales or negotiations, where a statement or claim is explicitly refuted.

Boomerang Technique

A persuasive strategy where a salesperson turns a customer's objection into a reason to purchase the product or service.

Objection Into Benefit

A sales strategy where a customer's concern or objection is turned into a positive aspect or advantage of the product or service.