Once a Firm Has Decided on Which Method to Use

question 19

Multiple Choice

Once a firm has decided on which method to use to enter a global market and evaluated the various external variables, it is ready to create a marketing mix. What is the first step in creating the global marketing mix?

• A)create a new product
• B)select the method of promotion
• C)collect and analyze market research information
• D)decide whether product modification is necessary

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Definitions:

Peripheral Nervous System

The section of the nervous system that lies outside the brain and spinal cord, responsible for transmitting signals between the central nervous system and the rest of the body.

Cranial Nerves

Twelve pairs of nerves that emerge directly from the brain, rather than the spinal cord, and supply motor and sensory functions to the head and neck.

Ganglia

Structures containing a collection of nerve cell bodies, typically located outside the brain and spinal cord.

Peripheral Nervous System

The part of the nervous system that consists of the nerves and ganglia outside of the brain and spinal cord, connecting the CNS to limbs and organs.