Procter & Gamble's Vidal Sassoon Shampoo Smells the Same Worldwide

question 44

Multiple Choice

Procter & Gamble's Vidal Sassoon shampoo smells the same worldwide, but the amount of scent used varies from country to country. This is an example of which type of marketing mix strategy?

• A)product trading
• B)product invention
• C)product adaptation
• D)product licensing

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Definitions:

T-account

A graphical representation of a ledger account that outlines the effects of transactions on a specific account, used in double-entry bookkeeping.

Transactions

Financial interactions or exchanges between two or more parties, often involving the transfer of goods, services, or funds.

Investing Activity

Refers to buying and selling long-term assets and other investments, a key part of a company's cash flow statement.

Statement of Cash Flows

An overview presenting the collective cash revenues from a company’s operational efforts and external funding sources, together with all cash disbursements for corporate actions and investments, during a designated period.