Procter & Gamble's Vidal Sassoon Shampoo Smells the Same Worldwide

question 44

Multiple Choice

Procter & Gamble's Vidal Sassoon shampoo smells the same worldwide, but the amount of scent used varies from country to country. This is an example of which type of marketing mix strategy?

• A)product trading
• B)product invention
• C)product adaptation
• D)product licensing

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Definitions:

Skilled Trades

Occupations that require specific training, often both hands-on and in theory, such as electricians, plumbers, and carpenters.

Free Blacks

African Americans who were not enslaved, living primarily in the North and parts of the South before the Civil War.

Era

A period marked by distinctive character, events, or circumstances.

Black Women

Women of African descent, who have historically faced intersecting forms of discrimination and oppression but have also been at the forefront of various forms of social, cultural, and political leadership.