Procter & Gamble's Vidal Sassoon Shampoo Smells the Same Worldwide

question 44

Multiple Choice

Procter & Gamble's Vidal Sassoon shampoo smells the same worldwide, but the amount of scent used varies from country to country. This is an example of which type of marketing mix strategy?

• A)product trading
• B)product invention
• C)product adaptation
• D)product licensing

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Definitions:

Convertible Preferred Stock

Preferred stock that gives the owner the option of converting those preferred shares into a stated number of common shares.

Common Stock

A form of corporate equity ownership, a type of security that represents ownership in a corporation, giving voting rights and a share in the profits.

Par Value

Par Value is the face value of a bond or the stock value stated in the corporate charter, below which shares cannot be issued.

Transaction Fee

A fee charged for conducting a financial operation such as trading securities, processing payments, or other transactions.