In the Context of the Ever-Changing Marketplace, Which of the Following

question 50

Multiple Choice

In the context of the ever-changing marketplace, which of the following statements best describes marketing research?

• A)It overlooks the role of word-of-mouth advertising in the promotion process.
• B)It helps managers to take advantage of opportunities in the market.
• C)It excludes the external environment that affects sales.
• D)It results in inaccurate forecasting as the marketplace keeps changing.

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Definitions:

Incremental Theorists

Individuals who believe that their abilities and intelligence can grow and change through effort and experience.

Fixed

A characteristic, value, or condition that remains constant and unchanged across different situations or over time.

Stable

Referring to something that is not likely to change or move; in psychology, it may refer to consistent personality traits or conditions.

Internal Attributions

The process of attributing the cause of one's own or another's behavior to internal, personal characteristics rather than to external factors.