To Help Understand Why Attendance at the Team's Games Was

question 64

Multiple Choice

To help understand why attendance at the team's games was so poor, the Toronto Blue Jays used marketing research to gather factual information. The organization used in-game surveys and end-of-season surveys of ticket holders. The gathering of factual statements is an example of marketing research in which of its roles?

• A)historical
• B)descriptive
• C)predictive
• D)normative

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Definitions:

Fields of Experience

The various domains or sectors in which an individual or organization has gained knowledge or expertise.

Experimental Method

A research technique that establishes the causal relationship between an independent variable (x) and dependent variable (y) by randomly assigning participants to experimental groups characterized by differing levels of x, and measuring the average behavior (y) that results in each group.

Causality

The relationship between cause and effect, where one event (the cause) directly influences another (the effect).

Independent Variable

The factor in an experiment that is deliberately manipulated to examine its effect on a dependent variable.