What Is the Process of Planning, Collecting, and Analyzing Data

question 20

Multiple Choice

What is the process of planning, collecting, and analyzing data relevant to marketing decision making when the results of this analysis are then communicated to management?

• A)data collection
• B)artificial intelligence
• C)decision support
• D)marketing research

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Definitions:

Abstract Concepts

Mental representations of ideas or principles that do not have a physical presence but are understood through thought and knowledge.

Spatial Concepts

The understanding and cognitive processing of how objects or features are located in space relative to one another.

Visual Relationships

The way visual elements are perceived in relation to each other and the overall composition in a visual field.

Relational-Organizational Hypothesis

The theory that complex information is remembered better when it is organized in a meaningful relational manner.