You Need to Collect Information Quickly Using a Complex Questionnaire

question 88

Multiple Choice

You need to collect information quickly using a complex questionnaire that probes for feelings behind why people purchase your products. You also want each interviewer to conduct the survey in the same manner. Fortunately, you have access to a computerized questioning system. Which of the following is your best option?

• A)in-home personal interviews
• B)mall intercept interviews
• C)mail panel interviews
• D)central-location telephone (CLT) interviews

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Definitions:

Face Value

The nominal value printed on a security or financial instrument, representing its legal value.

Expected Interest Rate

The anticipation of the rate at which money will be charged for the use of money in future transactions, often guided by current economic conditions and monetary policy.

Algebraic Expression

An algebraic expression is a mathematical phrase that can contain ordinary numbers, variables (like x or y), and operators (like add, subtract, multiply, and divide).

Interest Rate

An annual percentage reflecting the amount of a loan that is applied as interest to the borrower, calculated on the total loan amount outstanding.