As Part of Your Summer Intern Job, You Have Been

question 58

Essay

As part of your summer intern job, you have been asked to conduct marketing research on a proposed library expansion, but you do not know how the community uses its library resources or which ones it values. You decide to conduct a focus group to develop a better idea of what should be included in a quantitative survey questionnaire. How would you go about setting up and conducting the focus group?

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Definitions:

Participant-Equalisation Effect

A phenomenon where participants in a study may perceive less inequality or feel more equal to others as a result of the study's conditions.

Ethnolinguistic Vitality

The ability of a language and culture to maintain and sustain itself over time, influenced by factors such as community support, use in public life, and transmission to future generations.

Intimacy Equilibrium Theory

The theory that relationships are maintained through a balance of personal disclosures and closeness, adjusting the level of intimacy to maintain relational stability.

Back-Channel Communication

Verbal and non-verbal ways in which listeners let speakers know they are still listening.