To Help Understand Why Attendance at the Team's Games Was

question 64

Multiple Choice

To help understand why attendance at the team's games was so poor, the Toronto Blue Jays used marketing research to gather factual information. The organization used in-game surveys and end-of-season surveys of ticket holders. The gathering of factual statements is an example of marketing research in which of its roles?

• A)historical
• B)descriptive
• C)predictive
• D)normative

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Definitions:

Web-Based Surveys

Surveys distributed and completed over the internet, allowing for easier data collection and broader participant reach.

Generalizable

The extent to which research findings from a study can be applied to broader populations or different contexts.

Friends Recommend

The process of suggesting services, products, or behaviors to others based on personal experience or satisfaction.

Random Sampling

A technique for selecting a sample of participants for a study where each member of the population has an equal chance of being chosen.