Your Supervisor Has Instructed You to Conduct a Marketing Research

question 2

Multiple Choice

Your supervisor has instructed you to conduct a marketing research effort that will determine how your company's business customer demographics have changed. You have also been instructed to use primary data. Which of the following is a way of gathering primary data?

• A)gather data from Standard & Poor's General Information File
• B)develop a mail survey to study your primary market
• C)employ studies done by Industry Canada
• D)make sure you locate Internet information by using a search engine

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Definitions:

Depressive Disorders

A group of conditions characterized by persistent feelings of sadness, hopelessness, and a lack of interest or pleasure in activities.

Cardiovascular Deaths

Refers to fatalities primarily resulting from diseases of the heart or blood vessels, such as coronary artery disease and hypertension.

Common Identity

Common identity refers to a collective sense of belonging shared by a group of individuals, based on similar attributes, beliefs, or values.

Ingroup

“Us”—people with whom we share a common identity.