Several Types of Analysis Are Common to Marketing Research

question 116

Multiple Choice

Several types of analysis are common to marketing research. Noting how many respondents answered a question a certain way, which of the following is the simplest?

• A)one-way frequency counts
• B)statistical analyses
• C)cross-tabulations
• D)passive people meters

---

Definitions:

Fixed Expenses

Costs that do not fluctuate with the level of production or sales, such as rent, salaries, and insurance.

Break-even Sales

The amount of revenue required to cover total costs, both fixed and variable, with no profit or loss.

Fixed Expenses

Fixed costs, encompassing rent, salaries, and insurance, that are unaffected by changes in production or sales activity.

Operating Period

The length of time during which a business or a project is expected to operate or carry out its primary operations.