There Are Several Marketing Research Survey Techniques Available to the Marketing

question 138

Essay

There are several marketing research survey techniques available to the marketing researcher. Match the type of survey technique with the research situation by placing the matching letter of the survey technique in the blank provided to the left of the description. Each letter is used only once.?A. telephone interview?B. mail survey?C. focus group?D. in-home (personal) interview?E. mall intercept interview?F. mail panel?G. cyber focus group??_____ A research firm desires face-to-face interaction with consumers for a taste test and short survey, but has a limited budget.?_____ A company needs a brief, simple survey that contacts a large sample and provides extremely quick results.?_____ A marketing researcher is seeking detailed answers to specific questions and expects to have to demonstrate a complicated product and probe for answers.?_____ A company wishes to conduct a somewhat lengthy survey on a limited budget and on a one-time basis.?_____ A research firm assembles a small group of consumers who will discuss new product ideas.?_____ A researcher wants subjects to test products and respond several times to surveys.?_____ A method of using a database of respondents who were collected via a screening questionnaire on a website.

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Definitions:

Skeletal Muscle

Skeletal muscle is a type of striated muscle tissue which is under the voluntary control of the somatic nervous system; it is involved in locomotion and movement.

Muscle Tension

Force exerted by a contracting muscle.

Contracting Muscle

A muscle that is in the process of shortening, typically in response to a stimulus, leading to movement or force generation.

Femur

The longest and strongest bone in the human body, located in the upper leg, from the hip to the knee.