A Marketing Researcher Has Many Options When Designing a Questionnaire

question 128

Essay

A marketing researcher has many options when designing a questionnaire. However, some questions are better than others for obtaining specific types of responses. Match each survey question example with its most precise definition by placing the matching letter in the blank to the left of the example. Each letter is used only once.??A. open-ended question?B. closed-ended dichotomous question?C. closed-ended multiple-choice question?D. scaled-response question?E. ambiguous question?F. two questions in one?G. biased and/or leading question??_____ What is your favourite pizza topping??PEPPERONI ____ SAUSAGE ____ VEGETABLE ____ OTHER??_____ Have you ever eaten a vegetarian pizza??_____ YES ____ NO??_____ What are your opinions about vegetarian food in general???_____ Do you like a vegetarian burger or vegetarian pizza???_____ Don't you think vegetarianism is a much healthier lifestyle???_____ Now that you know about Garden Fresh vegetarian pizza would you ...?____ Definitely buy it?____ Probably buy it?____ Might or might not buy it?____ Probably not buy it?____ Definitely not buy it??____ If you are thinking of buying Garden Fresh vegetarian pizza, will you be buying it soon??____ YES ____ NO

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Definitions:

Québécois

Refers to a French-speaking inhabitant of Quebec, a province in Canada, or pertaining to the francophone culture of Quebec.

Head Tax

A tax imposed on each person or per head, historically used as an immigration control measure.

Early Twentieth Century

Refers to the period from the year 1901 to 2000, marking the first half of the 20th century and characterized by rapid industrialization and major world events.

Internment Camps

Places of confinement, typically large in size, where people are held without trial, often during wars or under oppressive regimes.