One Method of Categorizing Consumers Refers to a Large Group

question 96

Multiple Choice

One method of categorizing consumers refers to a large group of older men (called Rugged Traditionalists) who believe in the traditional, old-school gender roles. The Rugged Traditionalist is described in terms of how which of the following influences affect his consumer decision making?

• A)psychological
• B)individual
• C)social
• D)cultural

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Definitions:

Advance Thought

The process of thinking ahead or planning for future events, strategies, or innovations.

Regulate Behavior

The process of controlling or guiding actions and responses according to rules, norms, or laws.

Express Oneself

The act of conveying thoughts, feelings, or ideas to others through speech, writing, or artistic expression.

Make Oneself Understood

The ability to communicate one’s thoughts, intentions, or needs in a manner that others can comprehend.