On Any Given Day, a Person May Be Subjected to Over

question 38

Multiple Choice

On any given day, a person may be subjected to over 2,500 advertising messages but may be aware of only 10 to 20 of them. What is this called?

• A)selective distortion
• B)selective learning
• C)selective exposure
• D)selective attributes

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Definitions:

Message Recipient

The individual or group to whom a message is directed or intended.

Physical Appearance

The outward look or visual attributes of a person, including features, clothing, and overall body form, often influencing social perceptions and interactions.

Credibility

The quality of being trusted and believed in.

Consistency

Consistency refers to the quality of achieving a level of performance or behavior that does not vary greatly in quality over time.