Which of the Following Best Describes an Attitude Toward a Product

question 108

Multiple Choice

Which of the following best describes an attitude toward a product?

• A)easy to change
• B)a person's point of view
• C)the same as a belief
• D)the same as "intention to buy"

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Definitions:

Test-retest Reliability

The consistency of a measure evaluated by testing the same individuals at two different points in time and comparing the scores.

NCE Type Scores

NCE Type Scores, or Normal Curve Equivalent scores, are standardized test scores that range from 1 to 99, representing a test taker's position relative to a norming group on a normal curve.

Internal Consistency

A measure of the reliability of a test or scale; assessing if various items that propose to measure the same general construct produce similar scores.

Licensure Exam

A licensure exam is a standardized test that individuals must pass to receive a professional license in a specific field or occupation.