Many Consumers Think of Post Grape-Nuts Cereal as a Product

question 13

Multiple Choice

Many consumers think of Post Grape-Nuts cereal as a product their grandfathers ate. This makes it unacceptable to a large part of the consumer market. Without changing the product, Post ran a series of Grape-Nuts ads that described the sweet, nutty taste of the cereal and encouraged people to try it as a topping on yogurt for something good to eat. What was Post trying to do?

• A)add new beliefs about product attributes
• B)discover attitudes toward the product attributes
• C)strengthen existing positive beliefs about product attributes
• D)create new beliefs toward new product attributes

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Definitions:

Hypothalamus

An area of the brain situated beneath the thalamus, which regulates the autonomic nervous system and the pituitary gland's operations, managing bodily functions such as body temperature, thirst, hunger, and various other systems that maintain internal balance.

Starve

To suffer or die from extreme or prolonged lack of food.

Medulla

A section of the brainstem involved in autonomic functions, such as breathing, heart rate, and blood pressure.

Cerebellum

A major structure of the hindbrain that is responsible for motor control, coordination, precision, and accurate timing, but does not initiate movement.