Examlex
There are several tools marketing managers can use to mitigate the effects of cognitive dissonance.
Pre-Tax Cost
The price of a good or service before any taxes are applied.
Cost of Equity
The return that shareholders require for investing in a company’s equity.
Return on Assets
A financial ratio that indicates how profitable a company is relative to its total assets by dividing net income by total assets.
Return on Debt
A measure of how much profit a company generates for every dollar of debt, indicating the efficiency of using borrowed funds.
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