If Consumer Behaviour Is Not Well Understood,a Marketer Will Have

question 114

True/False

If consumer behaviour is not well understood,a marketer will have difficulty creating an appropriate marketing mix.

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Definitions:

Ancestral Spirits

The spirits of deceased ancestors who are believed in various cultures to provide guidance or protection to the living.

Secularization

A process of cultural change in which a population tends toward a nonreligious worldview, ignoring or rejecting institutionalized spiritual beliefs and rituals.

Christianity

A monotheistic religion based on the life and teachings of Jesus Christ, emphasizing salvation through faith, the sacraments, and the authority of the Bible.

Nonaffiliation

The state of not being formally associated with or belonging to an organized group, religion, or political party.