Most Consumer Decision Making Is in a Low-Involvement Setting; Therefore

question 132

Essay

Most consumer decision making is in a low-involvement setting; therefore, a consumer is often not seeking many of the products marketers are trying to sell. What tactics can a marketer use to increase sales of a low-involvement product? Explain your logic.

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Definitions:

Dizygotic Twins

also known as fraternal twins, are siblings that develop from two different eggs fertilized by two different sperm cells, sharing about 50% of their DNA.

Kinship Study

A research approach used to examine the genetic and environmental influences on traits, behaviors, and diseases by studying the similarities and differences among biological and non-biological relatives.

Kinship Studies

The scientific study of social relationships and structures based on blood relations, marriage, or adoption within human societies.

Monozygotic Twins

Twins that result from the division of a single fertilized egg, sharing all of their genetic material and typically having nearly identical appearances.