C-Through, an Optics-Manufacturing Company, Wants to Focus on Relationship Marketing

question 71

Multiple Choice

C-Through, an optics-manufacturing company, wants to focus on relationship marketing. In this case, which of the following strategies should C-Through adopt?

• A)It should use social networking sites to advertise itself to businesses.
• B)It should market its products through dealers.
• C)It should set the price and other conditions of sale without negotiation.
• D)It should use accessory equipment and major equipment.

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Definitions:

Linear Programming

A mathematical method used in operations research to find the best possible solution to a problem within given constraints.

Product-Mix

The variety of different products and services a company offers to its customers.

Limited Resources

The finite availability of inputs such as time, money, labor, and materials, which restricts the ability to meet demand or achieve certain objectives.

Maximizes Profit

A strategy or action aimed at increasing the difference between total revenue and total costs to the highest possible level.