Why Is It Important That Marketers Understand the Classification of the Business

question 112

Multiple Choice

Why is it important that marketers understand the classification of the business product they are selling?

• A)because OEM markets often act just like the consumer markets
• B)because promotion and distribution strategies tend to vary depending upon the type of product
• C)because distribution channels are almost always direct for all business selling
• D)because raw materials demonstrate extreme flexibility in pricing