Examlex
Which of the following customers are NOT served by business marketers?
Types
Varieties or categories of a particular thing or person characterized by a specific set of traits or attributes.
Balanced Scorecard
A strategic planning and management system used by organizations to align business activities with the vision and strategy of the organization, improve internal and external communications, and monitor performance against strategic goals.
Unethical Behaviors
Actions that do not conform to acceptable standards of morality or the ethical codes of a particular profession.
Executive Pay
Compensation provided to top-tier management and executives of a company, which may include salary, bonuses, stocks, and other benefits.
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