Which of the Following Is NOT a Role Within the Buying

question 129

Multiple Choice

Which of the following is NOT a role within the buying centre?

• A)influencers/evaluators
• B)gatekeepers
• C)suppliers
• D)users

---

Definitions:

Normal Chow

A standard or control diet used in laboratory experiments with animals.

Social Desirability Bias

The tendency of respondents to answer questions in a manner that will be viewed favorably by others, often leading to inaccuracies in self-reports.

Deception

The act of misleading or deceiving others as a strategy, either through lying, presenting false information, or by concealing the truth.

Confederate

refers to a person, group, or nation united with others for a common purpose, often used in historical contexts such as the Confederate States of America during the American Civil War.