When Tim Was Calling on a Potential Customer, He Found

question 29

Multiple Choice

When Tim was calling on a potential customer, he found the school principal he wanted to see was too busy to meet with him. The principal's secretary offered to look through Tim's product brochures and pass them on to the principal if Tim's product was potentially useful. Which role in the buying centre does the secretary have?

• A)purchaser
• B)buyer
• C)gatekeeper
• D)decider

Recognize the role of aversion therapy in modifying maladaptive behaviors.

Identify the use of modeling and participant modeling in behavior therapy.

Comprehend the concept and process of shaping and successive approximations in behavior modification.

Understand the use of tokens and reinforcement in shaping desirable behaviors.

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Definitions:

Capital Punishment

The legal authorization to put someone to death as a penalty for a crime.

Gender Equality

The state in which access to rights or opportunities is unaffected by gender, allowing individuals of all genders to participate fully in all societal areas.

Criminal Behaviour

Actions that violate laws or social norms and are subject to legal sanctions or disapproval.

Stigmatization

The act of attaching negative labels or stereotypes to individuals or groups, leading to discrimination or social exclusion.