Jane Roman, a Regional Manager ForChapters, Used the Company's Customers

question 44

Multiple Choice

Jane Roman, a regional manager forChapters, used the company's customers' ages, genders, income levels, lifestyles, and the manners in which they consumed books to divide the reading market. What are these characteristics known as?

• A)differentiation guides
• B)segmentation bases
• C)perceptual maps
• D)responsiveness quotients

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Definitions:

Chemotherapeutic

Relating to the treatment of disease, specifically cancer, by chemical substances or drugs.

Taxol

A complex diterpene alkaloid used as a chemotherapeutic agent, derived from the bark of the Pacific yew tree, Taxus brevifolia.

Ketones

Organic molecules defined by the presence of a carbonyl group (C=O) attached to two carbon atoms.

Aldehydes

Organic compounds characterized by the presence of a carbonyl group connected to at least one hydrogen atom, with the general formula R-CHO.