The James Hardie Siding Company Sells Concrete Siding

question 132

Multiple Choice

The James Hardie Siding Company sells concrete siding. It was having little luck targeting contractors because concrete siding is difficult to install and shows every flaw if a house is incorrectly framed. So Hardie decided to target homeowners who wanted the security of knowing their siding was guaranteed not to rot or crack for 50 years. In terms of psychographic segmentation, which type of variable did the siding company use?

• A)lifestyle
• B)motives
• C)benefits
• D)demographic variable

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Definitions:

Benefit Statements

A communication tool used in sales and marketing that clearly outlines the advantages or positive outcomes a customer can expect from using a product or service.

Demonstration Techniques

Methods employed to show the features, benefits, and use cases of a product or service in order to persuade or inform an audience.

Sales Presentations

A detailed pitch or demonstration aimed at persuading potential clients or customers to purchase a product or service.

Creative Imagery

The utilization of vivid and imaginative mental images to enhance creativity, problem-solving, and visualization skills.